The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.
Website AllMusic argued that the stripped back, "vagually rootsy" sounds of the Nashville-recorded Say It is So made for one of Tim Finn's finest albums to date. The mostly animated video for the opening track follows a depressed computer worker who goes stir crazy, before making a lucky escape alongside the only woman in the office. Aside from romance, he soon discovers adventure can spring less welcome surprises. Directors Matt Heath and Chris Stapp (who made this before their bogan extravaganza Back of the Y) get in an environmental message, once things get aquatic.