Brothaz

Nesian Mystik, Music Video, 2003

“Hello my name is ...” This starts out as a happy video for the song ‘Operation Fob’, but the smiles soon disappear as the band walk away from set and head through Auckland city. They head for a community centre for a meeting of ‘Brothaz Anonymous’. The skeptical janitor watches from the doorway as band member and ‘bros’ gets up and express. The band then plays a series of group therapy games and eventually, bust out the guitar and ask the janitor to join in. End result? Brothaz in arms. ‘Brothaz’ was the fifth single from the hit Polysaturated album.

Unity

Nesian Mystik, Music Video, 2002

In this Dave Garbett-directed Nesian Mystik music video a secret force of Polynesian Grey Lynn agents work to unify the community by taking their message to the streets, then to a television station. In scenes that showcase the band's sense of humour — and echoing a real-life 1995 takeover of One Network News by Māori protestors — the boys manage to take over the airwaves, where they transmit their own brand of 'Nesian programming: from master-chefing taro and bully beef to bro-senting the news. ‘Unity’ was a Top 10 single from the hit Polysaturated album.

For the People

Nesian Mystik, Music Video, 2002

The concept for this 2003 video sees the Nesian boys preparing for a party while snapping and sharing (probably then-expensive) 'pixt' photos of each other and the Mystik people in their lives. The perils of public snoozing in the mobile age are shown. As music video aficionado Robyn Gallagher has noted elsewhere, this snap happy, pre-smartphone video nearly anticipates that in the future, "an entire music video will be able to be shot on a phone camera." 'For the People' was a Top 10 single from Nesian Mystik’s hit album Polysaturated.

Nesian 101

Nesian Mystik, Music Video, 2008

Luke Sharpe’s video for the 2008 number one hit sets out to educate audiences about the Nesian style: replete with graffiti hibiscus, hawaiian shirts ... and hot teacher. The band is shot in front of a green screen, with totems uniting their central Auckland upbringing with their ancestral Polynesian past shown behind them. From baggy jeans to greenstone pendants, corned beef to fish’n’chips, the references nod to the South Pacific influences on the Mystik sound: “Just keep it fresh no matter where you be.” It won Best Hip Hop Video at the 2008 Juice TV Awards.

If It's Cool

Nesian Mystik, Music Video, 2006

Actor Michelle Ang (The Tribe) stars in this Nesian Mystik music video which features beautiful people partying. Ang's character meets band member Te Awanui Reeder in the street, where he gets her phone number. Later she meets up with him and the rest of the Nesian Mystik crew at a party. The track, which peaked at number five on the Kiwi music charts,  features a sample from The Style Council's 'Shout to the Top'. The Auckland hip hop group produced a record-breaking 11 Top 10 singles, and were key to the commercial breakthrough of Kiwi hip hop in the early 2000s.