Sima Urale, Samoa’s first female filmmaker, has brought touching stories of Pacific peoples to the screen, often from an NZ outsider’s point of view. Urale credits her film success to determination and dealing with social issues close to her heart. Her lauded shorts (O Tamaiti, Still Life) were followed by her 2008 feature debut Apron Strings. Urale has also spent time as head tutor at Wellington's NZ Film and Television School.
Sam Peacocke won attention for his work on a slate of distinctive music videos, for everyone from King Kapisi (Lollipop) to The Mint Chicks (Vodafone award-winner Crazy? Yes! Dumb? No!). Peacocke's dramatic debut — short film Manurewa — reimagines events surrounding a high profile 2008 liquor store shooting. At the 2011 Berlin Film Festival, it won the Crystal Bear for best short film in its section. Peacocke has also won awards for a number of his commercials — and for 2012's Beautiful Machine, a feature-length documentary on Kiwi rock band Shihad.
Simon Baumfield is a multi-award-winning cinematographer, whose work includes ensemble TV series Insiders Guide to Love and horror movie The Irrefutable Truth about Demons.