This 1985 promotional film for the New Zealand Dairy Board catalogues diversifying taste in cheese as Kiwis move beyond the big block of cheddar. New varieties — feta, brie, camembert — are pitched as part of an evolution towards a more exotic and ‘gourmet’ culinary culture. A camel-riding Catherine Saunders looks at the process of how cheese is made in NZ; a highlight is the making of blue vein mould, and fondue gets a mention (“gruyère is best”). The film opens with an ad anointing “the great New Zealand 1Kg!” alongside a line-up of iconic Kiwi measurements.
Made by feature film pioneer Roger Mirams (Broken Barrier), this 1951 film promotes New Zealand outdoor recreation. Coming decades before bungy jumps and hobbits, this was an early effort to brand NZ as an adventure sport playground, taking in snow sports, deer-stalking, pig hunting, fishing and yachting. Regular filmgoers may have found Miram's footage familiar; most of it came from items he'd shot for Sydney-based company Movietone News. Some shots dated from as early as 1948, when he left the NFU to found company the Pacific Film Unit.
These New Zealanders was the first National Film Unit series produced for television. Presented by Selwyn Toogood (in one of his first TV roles), it looked at six Kiwi towns in the 1960s. In this episode Toogood visits the Waikato coal mining town of Huntly and learns about efforts to develop industry and opportunities for the local labour force, at a time when coal is being stockpiled. Existing businesses — the brickworks and an earthmoving equipment manufacturer — demonstrate the benefits of being located in Huntly.
This short promo was part of a mid '70s Tourist and Publicity Department campaign touting New Zealand to New Zealanders. It focuses on nightlife to highlight the swinging face of our cities: bars, bands, dancing, floor shows and restaurants. As the jingle says: "Share it, share it, you've got to share it with each other." Delight in fast-cut '70s fashion and styles even if the chop stick, champagne and ciggie-filled affair has a faintly ominous vibe (just what is the bartender slipping in the cocktail?). The film ends with the Orwellian instruction to "go there ... now".
NFU-produced TV series These New Zealanders explored the character and people of six NZ towns, 60s-style. Fronted by Selwyn Toogood, it was one of the legendary presenter's first TV slots. In this episode Toogood dons the walk shorts and long socks and visits Taupō, extolling the lake district as a place of play (camping, fishing, swimming, jet-boating) and work (the development of Lochinver Station for farming). Toogood does a priceless vox pop survey of summertime visitors, including the requisite quizzing of an overseas couple about whether they like it here.
In this 60s TV series Selwyn Toogood headed to the heartland to explore six Kiwi towns; it was one of the legendary presenter's first TV slots. In this fifth episode Toogood heads to Motueka to check out the hops, orchards and tobacco crops, and the impact of the seasonal workers on pubs and policing in the Tasman district. Toogood muses on machinery, and interviews pickers about their motives. Women pickers exalt the chance to meet some "jokers" and save for an OE. Toogood also asks a couple of Australian blokes “what do you think of New Zealand girls?”
This National Film Unit production was made to celebrate the golden jubilee of the Plunket Society. Plunket — aka ‘Karitane’ — nursing is a New Zealand system of ante-natal and post-natal care for mothers and infants, founded by Sir Truby King: “the man who saved the babies”. Featuring original nurse Joanne MacKinnon, the film follows Plunket from a time of high infant mortality to providing contemporary nursing to a New Zealand flush with postwar optimism: “a family country, where children grow happily in the fresh air and sunshine.”
This promotional travelogue, made for the Christchurch City Council, shows off the city and its environs. Filmed at a time when New Zealand’s post-war economy was booming as it continued its role as a farmyard for the “Old Country”, it depicts Christchurch as a prosperous city, confident in its green and pleasant self-image as a “better Britain” (as James Belich coined NZ’s relationship to England), and architecturally dominated by its cathedrals, churches and schools. Many of these buildings were severely damaged or destroyed in the earthquakes of 2010 and 2011.
In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.
Recut from material shot at least five years before, this National Film Unit short appears to have been driven by the Tourist and Publicity Department. Coming in for praise are New Zealand’s primary exports (farm products), road and railways, and social security. In the 50s long distance air links were opening NZ up to the world but international tourism was not a major industry, and NZ was focused firmly on agriculture. People are shown farming, “a little unsmiling” on city streets, and at play (fishing, sailing and skiing). Kids drink milk and Māori are assimilating.