This was the first music video funded by New Zealand on Air. The song is a colourful plea for Māori youth to preserve their culture by learning the reo — it also doubles as a handy guide to Māori pronunciation. Director Kerry Brown created vibrant animated backgrounds to match the song’s hip-hop beats. The cameo appearances include Moana Maniapoto’s father, MC OJ and the Rhythm Slave, Mika and various crew members. The Moahunters were Mina Ripia (who went on to her own act Wai) and Teremoana Rapley (from Upper Hutt Posse, who went on to manage King Kapisi).
This edition of Prime TV’s history of New Zealand television looks at 50 years of entertainment. The smorgasbord of music, comedy and variety shows ranges from 60s pop stars to Popstars, from the anarchy of Blerta to the anarchy of Telethon, from Radio with Pictures to Dancing with the Stars. Music television moves from C’mon and country, to punk and hip hop videos. Comedy follows the formative Fred Dagg and Billy T, through to Eating Media Lunch and 7 Days. A roll call of New Zealand entertainers muse on seeing Kiwis laugh, sing and shimmy on the small screen.
The title track from Moana and the Moahunters’ gold-selling first album celebrates wahine and Māori cultural pride, via what singer Moana Maniapoto called “haka house music”. The fusion of traditional Māori sounds with contemporary grooves got to number nine in the charts. It was co-written with Andrew McNaughton and features vocalist Hareruia Aperahama (‘What’s the Time Mr Wolf’). Kerry Brown's video cuts the group singing together with kapa haka (the acclaimed Te Waka Huia) and whānau playing. Brown also directed the video for the group’s groundbreaking ‘AEIOU’.
Law graduate, documentary director and onetime talkback host Moana Maniapoto is also a longtime champion of music in te reo. With the Moahunters — vocalists Teremoana Rapley and Mina Ripia, backed by an accomplished team of funk musicians — she fused pop and hip hop with Māori culture and politics, and scored hit singles with ‘Black Pearl’ and ‘AEIOU’. After disbanding the Moahunters in 1998, she formed Moana and the Tribe. The group adds haka and video projections to create a multi-media experience which has enjoyed considerable international success on the world music circuit.
Released as the follow-up to Emma Paki’s acclaimed debut (‘System Virtue’) this song was produced by Neil Finn. It made it to five on the local charts. Prolific music video director Kerry Brown (Four Seasons in One Day, AEIOU) helms the redemption story. Paki — in full-colour and fern headdress — sings about the power of pounamu, while actor Cliff Curtis (Once Were Warriors, Fear the Living Dead) plays a roadie adrift in the city in black and white. When things go awry on K Road outside McDonalds, Curtis heads to the bush for spiritual succour from Paki in a waterfall.
Director and photographer Kerry Brown's extended résumé of images began when he was a teenage skateboarder, snapping shots of skater culture. Having directed iconic music videos for many legendary Kiwi bands, including Crowded House (Four Seasons in One Day) and The Exponents (Why Does Love Do This To Me?), he now works as a stills photographer on movie sets across the globe.
Moana Maniapoto (MNZM) is a musician acclaimed for fusing traditional Māori and modern sounds (Moana and the Moahunters, Moana and the Tribe). With partner Toby Mills she has made award-winning films exploring Te Ao Māori, from cultural IP to activist Syd Jackson. Maniapoto has also appeared onscreen as a political commentator, fronted 90s kids show Yahoo, and played Doctor Aniwa Ryan on Shortland Street.