A pocket survey of the diversity of Kiwi farming circa 1952, this film serves as a booster’s reminder that thanks to self-reliance and research, New Zealand ranks as “one of the world’s great farming countries”. Cameraman Brian Brake captures arresting high contrast imagery: cattle move in silhouette against the sky; dust-caked fertiliser trucks emerge from clouds of lime; shirtless WWII veterans load silage onto harvesters. Meanwhile an upbeat, nationalistic voiceover pays homage to the holy trinity of good pasture, stock and climate.
This NFU production covers the Shah of Iran’s first tour downunder, and uses the occasion to showcase New Zealand to international viewers: from scenery to topdressing, dental clinics and Wellington Girls’ College. The four day visit could be seen as a symbol of globalisation: NZ had been cut adrift by Britain and was looking for markets for its lamb, cheese and wool, and to secure oil supplies. The Shah needed food for his modernising petroleum exporting country. (The booming trade was to be curtailed by the 1979 Iranian Revolution, when the Shah was exiled.)
This post-war film was made to showcase New Zealand to UK audiences. Directed by Michael Forlong, the NFU film is a booster’s catalogue of contemporary NZ life. The message is that NZ is a modern pastoral paradise: open for business but welfare aware. Nature is conquered via egalitarian effort; air and sea links overcome the tyranny of distance; and science informs primary industry. Māori are depicted assimilating into the Pākehā world. Sport, suburbia and scenic wonder are touted, and an NZSO performance shows that the soil can grow culture as well as clover.
This post-war Weekly Review urges Kiwi farmers to grow more wheat in the face of a world shortage, and out of a patriotic duty to help Britain. Graphic images of global poverty (especially in the final minutes) are counterpointed with NZ wealth and agricultural ingenuity. The film features scientist Otto Frankel, who introduced new wheat varieties that were better suited to the local climate. This was director Alun Falconer's only on-screen credit while working at the National Film Unit. He and Roger Mirams soon left to found pioneering company Pacific Film Unit (later Pacific Films).