Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result.
Rodney Fisher and Gareth Thomas from Auckland band Goodshirt preach a DIY message, in this episode from a series directed at secondary school music students. In the backyard of the house where they made their debut album, they perform stripped back versions of 'Slippy' (inspired by a Grey Lynn bus ride) and 'Blowing Dirt'. There's also a guided tour of the back shed where they built a recording studio with accessibly priced equipment that was good enough to produce a chart topping single in 'Sophie' — and stop them going into debt to a record company.
Joe Lonie began making music videos while playing bass for legendary band Supergroove. Since then his 60 plus music clips — four of them Tui award-winners — have included one-shot wonders Gather To The Chapel (for Liam Finn) and Blowin’ Dirt (for Goodshirt). On top of a busy commercials career, and a Cannes Gold Lion award, Lonie began adding drama to his CV in 2012, thanks to two short films set in a moving vehicle: foulmouthed, festival-hopping taxi tale Honk if You're Horny, and rock band short Shout at the Ground. He also directed South Auckland-set web series The Factory.