In this music-heavy web series, a South Auckland family competes in a local talent quest. Alongside battles over performing the traditional Samoan music favoured by their grandfather, the Saumalus have to deal with a dodgy competitor and some last minute changes of tune. There's also romance, heartbreak, and a shifty Palagi factory boss. The final episode (of 20) features behind the scenes bloopers. Directed by music video veteran Joe Lonie, The Factory began as a highly successful stage musical from South Auckland-based theatre group Kila Kokonut Krew.