Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken ad is still beloved by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner" (though not so you'd notice). Song, lyrics and imagery work as one: the car, the animals and the KFC store all move in time with the music, sending a 'we're all in this together' message that is as hypnotic as it is logic-defying. The promo was animated by Australia's Zap Productions. Wayne Myers' song 'Hugo' was released there as a single.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.