Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Forget who shot JR or what was under the hatch ... where were you when Thingee's eye popped out, 'O' was for 'awesome', or Bob "stormed out of the bracken like a yeti" to bop Rod in the 'Tumble in Taupō'? From Wainuiomata to Guatemala this Top 10 presents the most viewed clips from the previous NZ On Screen Legendary Moments collections (in descending order). 

Before X Factor there was New Faces, before Masterchef ... Graham Kerr, before Country Calendar there was ... er, Country Calendar. This collection picks the screen gems from the decade that gave Kiwi pop culture, "miniskirts, teenagers — and television." Peter Sinclair, Sandy Edmonds, Howard Morrison, and Ray Columbus star. Do your mod's nod and C'mon! 

This collection shows the screen icons from the decade of Springboks, sax and the sharemarket crash. The world champ All Blacks' jersey was loose, socks were red and shoulders were padded. On screens big and small Kiwis were reflected ... mullets n'all: from Bruno and the yellow mini, to Billy T's yellow towel, Karyn Hay's vowels, Poi-E, Gloss, Dog and more dogs showing off.

This collection celebrates rugby in New Zealand as it has been seen onscreen: from classic bios and tour docos, to social history, dramas and protest. In the accompanying backgrounders, broadcaster Keith Quinn looks at the on air history of rugby in NZ; and playwright David Geary asks if rugby is a religion, and argues it is a good test of character.

In the days before 24-hour television, there was Goodnight Kiwi, a short animation from Sam Harvey that bade viewers goodnight once the day's broadcasting ended. Each night the plucky Kiwi shut up shop at the TV station, put out the milk, and caught the lift up to sleep in a satellite dish with The Cat. For a generation of kids, Goodnight Kiwi became a much-loved symbol of staying up well past your bedtime. Viewers never questioned why our nocturnal national icon was going to bed at night, or sharing a bed with a cat. The tune is an arrangement of Māori lullaby 'Hine e Hine'.

On 8 June 1987 Nuclear-free NZ became law. This collection honours the principles and people behind the policy. Norman Kirk: "Should I take the view that because they'll react against us that we shouldn't stand up for ourselves? I don't think New Zealand's a doormat. I think we've got rights — we're a small country but we've got equal rights, and we're going to assert them."

After countless romances, breakups and revelations — plus the odd psycho and crashing helicopter — Shortland Street turned 25 in May 2017. Made on the run, sold round the globe, the Kiwi soap opera juggernaut has provided a launchpad for dozens of actors and behind the scenes talents. Alongside best of clips, the very first episode, musical moments and favourite memories from the cast, Shortland star turned director Angela Bloomfield writes about how the show has changed here, while Mihi Murray backgrounds how it began — and how it reflects New Zealand.

Oft-derided across the dutch for its vowel-mangling pronunciation (sex fush'n'chups anyone?) and too fast-paced for tourists and Elton John to understand, is New Zealand's unique accent. Presented by Jim Mora, New Zild follows the evolution of New Zealand English, from the "colonial twang" to Billy T. Linguist Elizabeth Gordon explains the infamous HRT (High Rising Terminal) ending our sentences, and Mora interprets such phrases as 'air gun' (how are you going?). Features Lyn of Tawa in an accent face-off with Sam Neill and Judy Bailey.