Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Forget who shot JR or what was under the hatch ... where were you when Thingee's eye popped out, 'O' was for 'awesome', or Bob "stormed out of the bracken like a yeti" to bop Rod in the 'Tumble in Taupō'? From Wainuiomata to Guatemala this Top 10 presents the most viewed clips from the previous NZ On Screen Legendary Moments collections (in descending order). 

Before X Factor there was New Faces, before Masterchef ... Graham Kerr, before Country Calendar there was ... er, Country Calendar. This collection picks the screen gems from the decade that gave Kiwi pop culture, "miniskirts, teenagers — and television." Peter Sinclair, Sandy Edmonds, Howard Morrison, and Ray Columbus star. Do your mod's nod and C'mon! 

This collection shows the screen icons from the decade of Springboks, sax and the sharemarket crash. The world champ All Blacks' jersey was loose, socks were red and shoulders were padded. On screens big and small Kiwis were reflected ... mullets n'all: from Bruno and the yellow mini, to Billy T's yellow towel, Karyn Hay's vowels, Poi-E, Gloss, Dog and more dogs showing off.

Politician Paula Bennett proudly proclaims her West Auckland roots in this video celebrating NZ On Air's 30th birthday. Bennett talks about how hit show Outrageous Fortune was important in helping Kiwis reclaim pride in being a bogan — and a Westie. She also praises the show's strong yet vulnerable matriarch Cheryl West. Robyn Malcolm, who played Cheryl, remembers early days in the role, before Outrageous Fortune became "the show where New Zealanders fell in love with themselves". Outside of Shortland Street, it became part of the country's longest-running drama franchise.

NZ On Air is 30 years old! Over three decades, countless stories and songs reflecting New Zealand's culture and identity have been created, thanks to the organisation's investment of public funds. To celebrate this milestone, NZ On Air asked well-known Kiwis to reflect on a programme or song from the past 30 years that has stuck with them — then asked some of those who worked behind the scenes to provide their perspective. Plus Ruth Harley, the first boss of NZ On Air, describes how it all began.

This collection celebrates rugby in New Zealand as it has been seen onscreen: from classic bios and tour docos, to social history, dramas and protest. In the accompanying backgrounders, broadcaster Keith Quinn looks at the on air history of rugby in NZ; and playwright David Geary asks if rugby is a religion, and argues it is a good test of character.

In the days before 24-hour television, there was Goodnight Kiwi, a short animation from Sam Harvey that bade viewers goodnight once the day's broadcasting ended. Each night the plucky Kiwi shut up shop at the TV station, put out the milk, and caught the lift up to sleep in a satellite dish with The Cat. For a generation of kids, Goodnight Kiwi became a much-loved symbol of staying up well past your bedtime. Viewers never questioned why our nocturnal national icon was going to bed at night, or sharing a bed with a cat. The tune is an arrangement of Māori lullaby 'Hine e Hine'.

On 8 June 1987 Nuclear-free New Zealand became law. This collection honours the principles and people behind the policy. Prime Minister Norman Kirk put it like this: "I don't think New Zealand's a doormat. I think we've got rights — we're a small country but we've got equal rights, and we're going to assert them." In the backgrounder, journalist Tim Watkin explores the twists and turns of Aotearoa's nuclear history.