Recut from material shot at least five years before, this National Film Unit short appears to have been driven by the Tourist and Publicity Department. Coming in for praise are New Zealand’s primary exports (farm products), road and railways, and social security. In the 50s long distance air links were opening NZ up to the world but international tourism was not a major industry, and NZ was focused firmly on agriculture. People are shown farming, “a little unsmiling” on city streets, and at play (fishing, sailing and skiing). Kids drink milk and Māori are assimilating.
In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.
This promotional travelogue, made for the Christchurch City Council, shows off the city and its environs. Filmed at a time when New Zealand’s post-war economy was booming as it continued its role as a farmyard for the “Old Country”, it depicts Christchurch as a prosperous city, confident in its green and pleasant self-image as a “better Britain” (as James Belich coined NZ’s relationship to England), and architecturally dominated by its cathedrals, churches and schools. Many of these buildings were severely damaged or destroyed in the earthquakes of 2010 and 2011.
This National Film Unit production was made to celebrate the golden jubilee of the Plunket Society. Plunket — aka ‘Karitane’ — nursing is a New Zealand system of ante-natal and post-natal care for mothers and infants, founded by Sir Truby King: “the man who saved the babies”. Featuring original nurse Joanne MacKinnon, the film follows Plunket from a time of high infant mortality to providing contemporary nursing to a New Zealand flush with postwar optimism: “a family country, where children grow happily in the fresh air and sunshine.”
“Only 40 hours by air from San Francisco and six from Sydney, Auckland New Zealand is on your doorstep.” In 1952, NZ tourism was also a long way from a core contributor to the national economy. A flying boat and passenger ship deposits visitors in the “Queen among cities” for this National Film Unit survey of Kiwi attractions. The potted tour takes in yachting, the beach, postwar housing shortage, school patrols, dam building and the War Memorial Museum, before getting out of town into dairy, racing and thermal wonderlands, where “you can meet some of our Māori people”.
Directed by Hugh Macdonald, This is New Zealand was made to promote the country at Expo '70 in Osaka, Japan. An ambitious concept saw iconic NZ imagery — panoramas, nature, Māori culture, sport, industry — projected on three adjacent screens that together comprised one giant widescreen. A rousing orchestral score (Sibelius's Karelia Suite) backed the images. Two million people saw it in Osaka, and over 350,000 New Zealanders saw on its homecoming theatrical release. It was remastered by Park Road Post in 2007. This excerpt is the first three minutes of the film.
This post-war film was made to showcase New Zealand to UK audiences. Directed by Michael Forlong, the NFU film is a booster’s catalogue of contemporary NZ life. The message is that NZ is a modern pastoral paradise: open for business but welfare aware. Nature is conquered via egalitarian effort; air and sea links overcome the tyranny of distance; and science informs primary industry. Māori are depicted assimilating into the Pākehā world. Sport, suburbia and scenic wonder are touted, and an NZSO performance shows that the soil can grow culture as well as clover.
Nearly two years after the launch of New Zealand's Film Archive, founding director Jonathan Dennis discusses preserving films and film memorabilia for the public to enjoy. He shows reporter Gordon McLauchlan old nitrate film decaying in a former ammunition bunker, then describes finding a print of 1920s movie The Devil's Pit (aka Under the Southern Cross). One of the film's stars, Witarina Harris (née Mitchell) watches part of the film with Dennis, and recalls her time on set. The pair would work closely together promoting the Film Archive (now Ngā Taonga Sound & Vision).
These New Zealanders was the first National Film Unit series produced for television. Presented by Selwyn Toogood (in one of his first TV roles), it looked at six Kiwi towns in the 1960s. In this episode Toogood visits the Waikato coal mining town of Huntly and learns about efforts to develop industry and opportunities for the local labour force, at a time when coal is being stockpiled. Existing businesses — the brickworks and an earthmoving equipment manufacturer — demonstrate the benefits of being located in Huntly.
Shot for an Australian Travel Agents Seminar, this short film seeks to portray 1969 New Zealand as a hip and happening place. The tourism clichés of a scenic wonderland remain, but the film attempts to present a more sophisticated NZ to entice jet-set Aussies east. After all, we "got rid of six o'clock closing ages ago." To complement the Anzac staples of sport, beer and gambling there are mountains and Māori. Nightclubs offer show bands and strippers for "relaxation" after strenuous days of sightseeing. C’mon is a fascinating snapshot of a nation in transition.