Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure." 

The odd couple is a longtime comic staple. In the 1970s Yorkshire emigre Craig Harrison turned the tale of a Māori and a Yorkshireman into novel Ground Level, a radio play, and this ground-breaking TV series. Joe (Stephen Gledhill) is the nervy, university-educated librarian; his flatmate is Koro (Rawiri Paratene) who works in a fish and chip shop. Running for two series, the popular chalk’n’cheese sitcom was a rare comedy amongst a flowering of bicultural TV stories (The Governor, Epidemic). Harrison’s novel The Quiet Earth later inspired a classic film.

In the 1970s Yorkshire emigre Craig Harrison turned the odd couple tale of a Māori and a Yorkshireman into a novel, a radio play, and this popular sitcom. Joe (Stephen Gledhill) is the nervy, university-educated librarian; his flatmate is city-raised Koro (Rawiri Paratene, in one of his earliest lead roles) who works in a fish and chip shop. In this episode, Koro’s dodgy homemade wine helps inspire embarrassing scenes at a party of Joe’s friends. Among drunkard Pākehā, watch out for a paralytic Kevin J Wilson, and a rare pre-Pork Pie appearance by Claire Oberman.

After overhearing a parental argument which shows no signs of ending, a young boy (Nico Mu) decides to wander out onto the streets. Soon he is caught up in the K Road nightlife, clutching his sushi. Then a chance meeting with a talkative homeless woman (Verity George) and her dog offers him a new perspective. Inspired by an old woman who gave out mussel fritters to bus drivers, writer/director Karyn Childs set out with this short film to show K Road as a place where people of many backgrounds can feel they belong. Fritters was one of ten K' Rd Stories made in 2015.

In this 13 episode series by veteran TV scriptwriters Rachel Lang and James Griffin (creators of Outrageous Fortune, The Almighty Johnsons) Outrageous stars Antonia Prebble and Siobhan Marshall are cast east into Auckland's CBD, where they team up to solve a murder. Along the way the odd couple (office temp and victim's best friend) unite to unravel dubious goings-on in the post-crash Auckland financial world, and team up the people working behind the scenes against the corruption. The 2013 series was produced by Chris Bailey for South Pacific Pictures.

In this 2013 murder mystery from writers Rachel Lang and James Griffin (Outrageous Fortune, Almighty Johnsons), Outrageous stars Antonia Prebble and Siobhan Marshall are cast east to Auckland's CBD as a sleuthing odd couple. This opening 10 minutes of the TV3 series begins with a body floating in the Viaduct. Then temp Jane March (Prebble) finds more drama than stationary in her first day at a law firm: her predecessor — Rose — is dead rather than on holiday, and she meets Rose’s brassy best mate Linda (Marshall) when she barges in to collect Rose’s possessions.

Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years. 

Eddie (Stacey Tukariri) is a 10-year-old skater who, like many a suburban dreamer, has his sights set on riding the steepest slope in town (the Bullock Track in a pre-gentrified Grey Lynn). Although his father isn't happy about it, Eddie's hero is his teen neighbour Duane: wheelchair bound after wiping out on ‘the hill’. Directed by Tainui Stephens — his first dramatic short — and written by Brett Ihaka, the young Māori odd couple story screened at the Sundance and Berlin Film Festivals. Future Mt Zion director Tearepa Kahi plays Duane, and the score is by hip hop legend DLT.

Set in a Rogernomics-era 'New Auckland' world of property deals and horse racing, the second part of this 1989 mini-series sees the brassy odd couple Tammy (Annie Whittle) and Joanna (Miranda Harcourt) in deep water. The working class battler and the art consultant have done up their inherited greasy spoon, but they're the "only fly in the ointment" of the 'Vision 2000' scheme of a nefarious developer (Brit import James Faulkner). Girl power meets utopian unitary planning as the duo find bones in the basement, and get too close to the secrets of Huntercorp HQ.