Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

It's hard to reduce legendary band Split Enz down to a single sound or image. Soon after forming in 1973, they began dressing like oddball circus performers, and their music straddled folk, vaudeville and art rock. Later the songs got shorter, poppier and — some say —better, and the visuals were toned down...but you could never accuse the Enz of looking biege. With Split Enz co-founder Tim Finn turning 65 in June 2017, this collection looks back at one of Aotearoa's most successful and eclectic bands. Writer Michael Higgins unravels the evolution of the Enz here.

Low-tech legend Chris Knox is an accomplished musician, cartoonist, critic, filmmaker, and jandal wearer. As this collection demonstrates, his genius takes flight in the DIY aesthetic of his music videos. As Flying Nun founder Roger Shepherd says in his backgrounder, “this is a unique and important collection of work perfectly illustrating what is possible with the barest of resources and a free-wheeling imagination”. Russell Brown adds his view here. Alongside music videos, the collection also includes interviews with Knox and profiles of bands Toy Love and Tall Dwarfs.

Hello Sailor's time in the sun saw them spending time in Ponsonby, LA and Sydney, becoming a legendary live act, and releasing an iconic debut album. This collection features documentary Sailor's Voyage, founder member Harry Lyon's account of the birth of the band, and tracks from Hello Sailor, both together and apart. Some of the solo songs were incorporated into the group's live set after they reunited. Included are 'Blue Lady', 'New Tattoo' and 'Gutter Black’, later reborn on TV's Outrageous Fortune.

This collection is a celebration of the eccentric, exuberant career of NZ screen industry frontrunner Tony Williams. As well as being at the helm of many iconic ads (Crunchie, Bugger, Spot, Dear John) Williams made inventive, award-winning indie TV documentaries, and shot or directed pioneering feature films, including Solo and cult horror Next of Kin.

Created by Gavin Strawhan and Rachel Lang, popular one hour drama series Jackson's Wharf was set in a fictional coastal town and revolved around a sibling rivalry between brothers Frank and Ben. Frank is the town policeman with a big secret; and golden boy Ben is a big city lawyer who has returned to town after their father's death. In this excerpt from the first episode of the South Pacific Pictures production, returning son Ben faces gossiping locals, simmering family tensions over the will (who will get the pub?) and an impending fishing tournament.

Kiwi music legends Toy Love are credited with leading the NZ post-punk sound, delivering a sonic flare from 1979 that scaled charts and smashed Sweetwaters watermelons, before the love ended on a late 1980 NZ tour. In this February 1980 interview for regional show The South Tonight, the band is seen in their Dunedin hometown, preparing for a show at The Captain Cook Tavern. Reporter Keith Tannock asks Chris Knox what he’s rebelling against as the singer chugs a double-barrelled ciggie, and casts shade on boring pub rock music. The band would shortly depart for a stint in Sydney.

The South Tonight was a Dunedin-filmed regional news show. In these excerpts, Martin Phillipps and The Chills return home from London, and find album Submarine Bells is number one; legendary local band Sneaky Feelings play a last gig; Velvet Underground muse Nico plays Orientation Week; a ball is filmed at Larnach Castle for TV series Hanlon; rhododendron nuts ramble at the Dunedin Botanic Gardens, and Jim Mora visits the Danseys Pass Hotel. Finally there’s a survey of dingy student digs circa 1985 (when rents went as low as $14 a week). 

In this film two Kiwi larrikins, Sam and Jack (Alan Jervis and Pork Pie's Kelly Johnson) go on a road trip, seemingly fuelled by blokey banter. A pit stop at Hokonui Pub leads to shenanigans with a stolen road roller, varied shaggy dog stories and jail, before Sam has to return to the dreaded missus. The characters and scenarios were adapted from two of Barry Crump's novels featuring anti-hero Sam Cash: Hang on a Minute Mate and There and Back. Mate was made for TVNZ, and screened in late 1982. Pub spotters will appreciate the pub's high pressure hoses and five ounce glasses.

This 1976 TV2 report covers the launch of Gordon McLauchlan’s book Passionless People in Eketahuna, a town he had derided in newspaper columns as an epicentre of New Zealand conformity. Within the book’s pages the author infamously called Kiwis "smiling zombies" – lazy, smug, and a bunch of moaners. McLauchlan bravely visits the local pub, and stands in front of the 'hot pies' sign to muse about sexuality. Ex-All Black Brian Lochore is MC at the launch, where McLauchlan is put on mock trial in stocks at the town hall. Passionless People was a runaway best seller.