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Collection

New Zealand Tourism Films

Curated by NZ On Screen team

This collection of tourism promos sets out to entice the world with the "upbeat, action-filled New Zealand scene". Skis, swimsuits and scenery are all on the itinerary — plus mile-high hairdos, some totally groovy music, Boy's James Rolleston and an excerpt from three-screen classic This is New Zealand. Listen to the man: C’mon to New Zealand.

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Looking at New Zealand - Beauty Queens

Television, 1969 (Full Length Episode)

Looking at New Zealand was an early NZBC “pictorial magazine” show which explored “New Zealand’s backyard”. Produced by Conon Fraser, it was a staple of Sunday night 60s TV. In this edition the narrator introduces NZ’s unheralded scenic wonder: “its girls”, as he meets some of Miss New Zealand’s 1969 contestants. The women talk about their interests (“I adore frilly nighties”) and occupations (typist) in a style that is more Stepford Wives than Kate Sheppard. Miss Auckland Carole Robinson (not seen here), would go on to win Miss Photogenic at that year’s Miss Universe pageant.

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The Miss New Zealand Show 1984

Television, 1984 (Full Length)

The early 80s were the apex of the local beauty pageant — Lorraine Downes won Miss Universe in 1983, and more Kiwis watched the 1981 Miss New Zealand contest on TV than Charles and Di’s wedding. This 1984 Miss World New Zealand live telecast was legendary for host Peter Sinclair announcing the wrong winner (clip six). Miss Auckland Barbara McDowell’s runner up sash is swiftly swapped for a crown and she is (eventually) made the first part-Samoan Miss NZ. A retro delight is the beauties dancing to Cyndi Lauper’s ‘Girls Just Want to Have Fun’ in an Oamaru quarry.

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Right Next Door

Short Film, 1985 (Full Length)

“I’d no idea what I’d been missing!” This 1985 film pitches Aotearoa as a destination to our Aussie cobbers. Long haul air travel had led to a tourism boom, and promo campaigns were becoming increasingly sophisticated. This effort tries to overcome expectations of NZ as a place for oldies where “nothing is ever open”. A dinky-di Sydney family go on a tour of “Kiwiland” for a smorgasbord of sun, sea and snow. There’s crayfish and wine on the sand, and Barry Crump tells a less than 100% Pure tale at the pub. Australian John Sheerin (McLeod's Daughters) plays Dad.

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Town Cryer - Beauty Queens

Television, 1976 (Excerpts)

In 1976 three former Miss New Zealand winners fronted up for Max Cryer talk show Town Cryer — including a winner from the 1920s, who agreed to talk on condition her identity wasn’t revealed. The woman recalls her mother firmly turning down offers of travel to Hollywood. 1949 winner Mary ‘Bobbie’ Woodward agrees stamina was as important to the role as beauty. 1954 winner Moana Whaanga (nee Manley) was also a national swimming rep. After the show aired, Cryer heard from an earlier Māori winner, who in 1923 took away possibly the first Miss NZ title of all.

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Wellington - Promises, Promises

Short Film, 1985 (Full Length)

Made in an era before “coolest little capital” and Absolutely Positively Wellington, the title of this NFU promotional film — Promises, Promises — nods to the capricious charms of the harbour city. A reflective narration is scored by a saxophone soundtrack as the film tours from the stock market, school fair, and swimsuit shopping, to Trentham and up hillside goat-tracks. The opening of Parliament is cut together with a Lions versus France rugby match at Athletic Park, while Scorching Bay is jam-packed with sun-seekers (it must have been filmed on a good day).

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Weekly Review No. 350 - New Zealanders for the Olympics

Short Film, 1948 (Full Length)

This National Film Unit magazine film meets the NZ team for the 1948 London Olympics as they prepare to depart by boat (accompanied by a manager, and a chaperone for the sole female competitor). Each of the seven members is profiled in this reminder of an era when athletes had day jobs, training was 'several hours a day' and swimsuits looked more like impediments than performance aids. A nicely-shot demonstration of weightlifting technique by Maurice Crow is a highlight. Despite the enthusiasm of Selwyn Toogood's voiceover, the team failed to win any medals.

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The Topp Twins - The Beach

Television, 1996 (Excerpts)

National treasures The Topp Twins (aka twins Lynda and Jools Topp) have performed as a country music singing comedy duo for more than 25 years. In the late 90s they appeared on their own TV series, which ran for three seasons and showcased their iconic cast of Kiwi characters. These excerpts from series one feature a Topp day at the beach where a beefy Mount Maunganui lifeguard rubs lotion onto Lynda's body; and Camp Leader competes in a Tauranga triathlon. Her unconventional swimsuit includes a neon pink buoyancy aid, and jelly sandals for running shoes.