Made by feature film pioneer Roger Mirams (Broken Barrier), this 1951 film promotes New Zealand outdoor recreation. Coming decades before bungy jumps and hobbits, this was an early effort to brand NZ as an adventure sport playground, taking in snow sports, deer-stalking, pig hunting, fishing and yachting. Regular filmgoers may have found Miram's footage familiar; most of it came from items he'd shot for Sydney-based company Movietone News. Some shots dated from as early as 1948, when he left the NFU to found company the Pacific Film Unit. 

The line “where the bloody hell are you?” generated controversy when used in a 2006 Aussie tourism campaign; so who knows what 1980 audiences made of this promo’s exhortation to “Come on to New Zealand.” But as the narration assures: “It’s a safe country. You can walk without being molested.” Aimed at the US market, the film was made as long haul air travel was opening up NZ as a destination. Māori culture, sheep and pretty scenery are highlighted, alongside skinny dipping and weaving (!). Narrated by Bob Parker, the NFU promo marked an early gig for editor Annie Collins.

This episode of 'magazine-film' series New Zealand Mirror educates its British audience about trampers, trout and trolling for big-game fish in Aotearoa. The first clip sees members of the Tararua Tramping Club hiking through mud, snow and water in the Tararua Ranges, laden with building supplies to construct a new hut. Heading up the island, the second clip captures Rotorua trout hatchery workers taking eggs from trout, and later releasing the tiny fish into waterways. The Bay of Islands stars in the final story, where a Yale University team studies big-game fish.

Shot for an Australian Travel Agents Seminar, this short film seeks to portray 1969 New Zealand as a hip and happening place. The tourism clichés of a scenic wonderland remain, but the film attempts to present a more sophisticated NZ to entice jet-set Aussies east. After all, we "got rid of six o'clock closing ages ago." To complement the Anzac staples of sport, beer and gambling there are mountains and Māori. Nightclubs offer show bands and strippers for "relaxation" after strenuous days of sightseeing. C’mon is a fascinating snapshot of a nation in transition.

Veteran weatherman Jim Hickey sums up A Flying Visit at the start of the first episode: “We’re going to be visiting some of the more unusual and out of the way places, and I’ll be chatting with the locals and they can tell me what makes their little place tick”.  He touches his Cessna 182 down on NZ’s northernmost airstrip, meets a pig hunting nana, flies by the lighthouse and Ninety Mile Beach, then crosses to Russell to meet a boogie-boarding dog, a lawn-mowing goat, a uniquely-painted ute — and check out some history. Then it's a flying visit to giant kauri Tāne Mahuta and its kai cart.

This National Film Unit documentary follows the British Lions 1959 rugby tour to New Zealand. Prior to live televised sports coverage, match highlights were rushed onto cinema screens; NFU tour coverage was later edited into this feature length doco. On the field the series was won by the All Blacks 3-1, including the first test where Don Clarke famously kicked six penalties to beat the Lions’ four tries. Off the field, the Lions visited farms and resorts, drove trout and tried Māori song and dance with guide Rangi. A star back for the Lions was Peter Jackson. 

Recut from material shot at least five years before, this National Film Unit short appears to have been driven by the Tourist and Publicity Department. Coming in for praise are New Zealand’s primary exports (farm products), road and railways, and social security. In the 50s long distance air links were opening NZ up to the world but international tourism was not a major industry, and NZ was focused firmly on agriculture. People are shown farming, “a little unsmiling” on city streets, and at play (fishing, sailing and skiing). Kids drink milk and Māori are assimilating.