When Jordan Watson made his first How to Dad video in 2015, the internet went wild. His short clip on "How to Hold a Baby", where he holds his infant daughter Alba in various poses (e.g. hide your beer belly, rugby ball hold), racked up 250,000 views in 10 hours. This How to Dad collection includes the five most popular videos in the series, covering tips like how to be a Kiwi dad (sprint in jandals, blow on pies), how to put a baby to sleep (bribe them) and how to get a baby to clean. The last video amassed over 16 million views on Facebook. Watson has released two How to Dad books.
Raised on a Te Kauwhata farm, presenter Erin Simpson studied musical theatre at the National Academy of Singing and Dramatic Art in Christchurch, and was the mascot for the Crusaders rugby team. Her television debut was as comedic partner to Tamati Coffey in skits for What Now?. Simpson won fame with a generation of Kiwi kids hosting 770 episodes of TV2 afternoon staple The Erin Simpson Show; she did everything from acting in a mini-soap to interviewing stars. In 2018 Simpson began presenting events show Red Carpet New Zealand. She has also produced her own homewares range.