Made by the NFU for the NZ Water Safety Council this film enlists shock to provoke punters to consider water safety. On a summer’s day a fisherman, surfer and boatie all reckon it's “a great day for it”. But thoughtlessness results in tragedy. Directed by Hugh Macdonald (This is New Zealand), the disjunct between the jaunty song on the soundtrack and sunken bodies onscreen anticipates the graphic horror of the late 90s/early 00s road safety ads (sharing kinship with 1971 bush safety PSA Such a Stupid Way to Die). Grant Tilly cameos as a radio DJ.
What a great day for a wave ...– Hippy surfer