Being Billy Apple

Billy Apple: enigma, con man, or artist? Being Billy Apple looks at one of New Zealand's most controversial contemporary artists: a man who changed his name, then turned himself into a brand. Director Leanne Pooley (The Topp Twins: Untouchable Girls) follows Apple's life, and looks at his work in the context of the development of conceptual art overseas. This opening excerpt from the 70-minute documentary sees Apple talking with the filmmaker about whether it is important his face is even seen on screen.