David Bellamy told Kiwis their old man’s beard had to go, Spike Milligan advised “Just put up a windmill Daddy!” … in 1977 the international celebrity counselling New Zealanders was Puerto Rican-born musician José Feliciano, telling Godzoners to “go easy” on power consumption. With the second oil shock looming, this was one of a series of 70s public service announcements produced to encourage energy conservation. The blind virtuoso — famous for songs like ‘Feliz Navidad’ and his cover of ‘Light My Fire’ — was filmed on 3 October, a few days before his Auckland show.
In our country President Carter has urged all of us to insulate our homes and use less energy. Well, I hear that in New Zealand, you’ve been urged to do the same thing, and are doing an even better job than we are. Well, congratulations New Zealand: great! Remember: go easy, energy is everybody’s business.– José Feliciano
Television One (TV One)