First noticed at the beginning of the new millennium with quirky single, ‘Green', alt-rockers Goodshirt - made up of brothers Rodney and Murray Fisher, and Gareth Thomas and Mike Beehre - released their first album, Good, in 2001. It produced several clever promos and the number one hit single, ‘Sophie', which was awarded Single of the Year at the 2003 Music Awards. Good went on to be released in Australia, Canada and Japan. Fiji Baby followed in 2004, throwing up the hits ‘Buck It Up' and ‘Lucy'.
With her second ever video, director Kezia Barnett established herself as a major industry talent. Buck It Up won Best Group Video at the Juice TV Awards 2004. "I went to art school with Rodney. At one school ball he was the Queen of the Ball and I was the King! The video idea was influenced by my brush with death and hospital stay earlier that year. Needless to say I was delirious and had visions. You can see the band pop up throughout the video - especially Rodney." Kezia Barnett - March 09
How long does it take to remove all the furniture and fittings from an apartment? If you’ve got Goodshirt on the case, apparently 3 minutes and 47 seconds. Part of a series of Goodshirt music videos directed by Joe Lonie and filmed in one continuous take, this video highlights the dangers of having the volume up too loud. As a young woman sits down to listen to Goodshirt’s latest single, she is unaware of the band robbing her of everything she owns. The video won Best Music Video at the 2003 NZ Music Awards.
Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — with game particpation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300 if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher's is the stand out performance, he had to sing every lyric backwards to achieve the desired time-and-space-warping end result.