After 15 years on TV One, Paul Holmes left his high-rating slot for rival network Prime. New half-hour show Paul Holmes debuted in February 2005, but poor ratings meant it lasted only six months. The following April, Prime debuted the hour-long Holmes, which concentrated on longer interviews with people from business, the arts, sports and politics. Holmes argued the format allowed him the “opportunity to find out what makes the guests tick”. He called it “a style of broadcasting that has been missing from the New Zealand television landscape for a number of years”.
In this May 2006 interview, Paul Holmes interviews actor Russell Crowe for Holmes' new Prime TV show. After 25 minutes Russell is joined by his cousin, cricket legend Martin Crowe. Free from PR pressures to promote a particular film, Russell is relaxed and reflective. He talks organic farming, Elvis Costello and fatherhood, the All Blacks and Richard Harris, and growing up as “Martin Crowe’s cousin”. Holmes brings up Martin’s famous innings of 299, and the trio discuss baseball, throwing phones, Romper Stomper, Russell's Rabbitohs league club and Martin’s Gladiator role.