This highly evolved Maori music and comedy group was formed by former C4 television presenter Jermaine Leef in 2010. With tongue firmly in chic, it took the song and dance formula of the boy bands and combined metrosexual fashion, grooming and beauty with traditional Māori culture (and some heavily stylised moko). In 2012, as Jgeeks, they finished fourth in the second series of New Zealand’s Got Talent, with elements of their striking neon costumed performance for the final created in collaboration with multi-media dance group Vospertron.
In a Mika-inspired cross cultural collision, this Māori music and comedy group blends traditional Māoritanga with the metrosexual world of fashion and beauty. Founded by former C4 presenter Jermaine Leef in 2010, they launched with this video which debuted on YouTube and received 100,000 views in 10 days. From Queen Street to the beach and bush, their appearance moves from Outkast-inspired nerd chic to a style best described as high camp haka; and boy band posturing mixes with lyrics tackling what it means to be a modern 'Māori boy' (“I play my Nintendo everyday”).