After 10 years with platinum-selling, multi-award-winning pop band Goldenhorse, singer/songwriter and onetime Judo champ Kirsten Morrell embarked on a solo career in 2009 with album Ultra Violet and the singles 'Cherry Coloured Dreams' and 'Friday Boy'. Morrell's longtime Goldenhorse collaborator Geoff Maddock plays a range of instruments throughout the album, while the versatile Jol Mulholland co-produced with Morrell.
Director Rachel Davies got the idea for this music video when she was talking to Kirsten Morrell on Skype. As they spoke Morrell's screen face was distorted as the connection slipped. Davies thought it looked beautiful — "like a Picasso" — and replicated the effect for the clip. "I wanted to undercut the lightness of the song with a layer of sadness and confusion. For me, the song is about a girl being messed up over this boy, she doesn't know what to do, she's falling apart, going to pieces, so, in a really simple way, the images show her going to pieces."