The darkly arresting imagery of this Fanatics video — featuring leather clad models marching in robotic unison — was almost not to be, according to director Mark Albiston. "The band said 'do what you want — but no models'. I said 'what if we put them in jars'? They said...'mmmm... ok'." This swift negotiation lead to an industrial setting (the generator room under Wellington Hospital), with an army of models being baptised, energised and commercialised. The song was later used as the opening theme for New Zealand's Next Top Model.