This mid '70s ad campaign, made by the National Film Unit for the Tourist and Publicity Department, was aimed at the domestic market and offers nostalgic delights aplenty. 'Nightlife' focused on city bars and clubs, and 'Oldies' showcased options for retirees (scenic bus tours). Another version urged families to ditch the car (amidst the oil crisis) and take public transport to see the country; and in a classic of the genre pop star Craig Scott was a beach pied piper for adoring young Kiwis: "We're in God's own country, we gotta take the tiiiime ...".
This short promo was part of a mid '70s Tourist and Publicity Department campaign touting New Zealand to New Zealanders. It focuses on nightlife to highlight the swinging face of our cities: bars, bands, dancing, floor shows and restaurants. As the jingle says: "Share it, share it, you've got to share it with each other." Delight in fast-cut '70s fashion and styles even if the chop stick, champagne and ciggie-filled affair has a faintly ominous vibe (just what is the bartender slipping in the cocktail?). The film ends with the Orwellian instruction to "go there ... now".
This advertisement was part of a 70s campaign promoting New Zealand for New Zealanders. This episode targets the elderly with the narration encouraging seniors to take a closer look at the country they've spent all their lives in but never really seen. Scenic wonder and relaxation is the focus as a bus-borne group of elderly folk travel on a southern tiki tour. This Queenstown is generations away (in both senses) from bungees, rafting and world adventure tourism capital status; with a trip in the gondola to the Skyline the most likely to set pulses racing here.
NZ Tourist and Publicity Department