No 8 Wired covered rural news and issues. Promoted as the only TV series serving the needs of Kiwi farmers, the half-hour show combined studio interviews, reports from farms and breaking news. No 8 Wired began as a sponsored video, mailed twice a year to 25,000 farmers. In 2000 it began winning healthy audience numbers as a weekly show on TV3 and Sky. The show's longest presenter was Don Carson, a veteran of Radio New Zealand's Rural Report. Wellington production company Gibson Group made more than 100 episodes.