OMC began life as the Otara Millionaires Club featuring brothers Pauly and Phil Fuemana. They were included on the ground-breaking Proud compilation of South Auckland music. By 1995 OMC was a vehicle for Pauly and producer Alan Jansson. Their single ‘How Bizarre’ was one of the most successful releases ever by a New Zealand artist. Written by Fuemana and Jansson (and produced by Jansson) it topped the charts in five countries (and was Top 10 in eight others). Fuemana couldn’t follow up that success, although he attempted a comeback in 2007. He died in January 2010.
'Land of Plenty' is a love letter to Aotearoa, featuring another take on the conversational vocal stylings heard on global smash 'How Bizarre'. Channelling his Niuean father's love of NZ, Pauly Fuemana namechecks favourite streets, Mt Ruapehu, white water and "open caves that glow supreme". Taisha Khutze (now in The Lady Killers) supplies some impressive vocal stylings of her own. In 2013 co-writer Alan Jansson joined Fuemana's widow in criticising what they saw as "noticeable similarities" between this top five hit, and the song for a 'Land of Plenty, Land of Quattro' car ad.
After a first video was rejected, this version directed by Lee Baker was finished just as ‘How Bizarre’ went to number one in NZ. However, it did play its part internationally as the song became a huge worldwide hit. Shot on a soundstage in Ponsonby and at Ellerslie Racecourse for a budget of $7,000, it was shown on US networks 14,986 times in 1997 and 1998. Pauly Fuemana shares the limelight with Sina Siapia, and a Filipino named Hill, who was enlisted after turning up to help out with the shoot – and became something of a celebrity in his homeland as a result.