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Hero image for Police Ten 7 - "Always Blow on the Pie"

Police Ten 7 - "Always Blow on the Pie"

Television (Excerpts) – 2009

It was the food safety advice that echoed around the globe. The late night footage of Auckland policeman Guy Baldwin talking to a suspected car thief on crime-fighting show Police Ten 7 seemed routine, until conversation shifted to the purchase of a pie at a nearby service station. The officer's deadpanned response came straight out of left field — and went viral (interestingly years after the event, when a repeat screening of the show was posted online). The catchphrase provided global news fodder. It also inspired T-shirts, dubstep tracks and online parodies.

As a policeman if we can make people laugh then great because in reality what we do isn't funny. I was speaking to a chap we had been looking for, I was making up conversation, using a bit of humour. Unfortunately, he didn't get it.
– Sergeant Guy Baldwin

Key Cast & Crew

Generic Profile image for Sarah-Luise Whatford

Sarah-Luise Whatford

Producer

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Graham Bell

Presenter

Generic Profile image for Les Dawson

Les Dawson

Camera, Director

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Saul Blackwell

Editor