The man behind the SJD acronym — Sean James Donnelly — has been an eclectic solo dance/pop-rock act, and part of a live six-piece band. Tracks ‘Beautiful Haze' and ‘I Wrote This Song For You' were heard widely after being licensed for advertising campaigns. His seven albums to date are characterised by inventive and eclectic songwriting. In 2013 SJD was awarded the Taite Music Prize for his album Elastic Wasteland.