NZ Herald writer Michele Hewitson described the concept behind this series as "Popstars with jokes". Experienced comedian Paul Horan scours Aotearoa for fresh comedic talent; over the course of a month, fifteen newbies are tested in live and television settings. Each episode ends with eliminations — the "last stand-up standing" is crowned the winner. Comedians Jon Bridges and Raybon Kan join Horan as judges. The first episode features Queen St venue The Classic Comedy Club. The show was partly inspired by a stand-up contest for new acts held in the United Kingdom.
Fifteen wannabe comedians combat nerves and a tight deadline in this first episode of talent quest So You Think You're Funny. The first task for judges Jon Bridges, Raybon Kan and Paul Horan is to eliminate five contenders from the line-up. The contestants are given a few days to write and practise a short set, before performing it in front of a live audience at Queen Street's Classic Comedy Bar. This scenario would be terrifying for most, and it confirms a harsh truth that Horan offers early on: "If the audience hates you, there's not a lot we can do'. One hundred people originally auditioned.