NZ Herald writer Michele Hewitson described the concept behind this series as "Popstars with jokes". Experienced comedian Paul Horan scours Aotearoa for fresh comedic talent; over the course of a month, fifteen newbies are tested in live and television settings. Each episode ends with eliminations — the "last stand-up standing" is crowned the winner. Comedians Jon Bridges and Raybon Kan join Horan as judges. The first episode features Queen St venue The Classic Comedy Club. The show was partly inspired by a stand-up contest for new acts held in the United Kingdom.