Rockers D4 were signed to Flying Nun in 1999, a year after making their mark as a pulsating live act playing at the now legendary Frisbee Leisure Lounge parties. Led by Jimmy Christmas (now frontman for Luger Boa), the Auckland 'garage punk' rockers began making waves overseas when they scored a slot at the famed SXSW Music Festival in Texas in 2002. NME raved about their debut album 6Twenty: "Primordial and fun [it is] one of the great, grubby milestones of the current garage renaissance". The band announced they were taking "time out" in 2006, having released two albums.
Late 90s Flying Nun act The D4 are at their rambunctious best with this meditation on indecision in the face of endless possibilities from their second and final album. Director Wade Shotter’s one take video was made after one and a half days of rehearsals, and bravely shot on 35mm film (with the 10th take as the keeper). In a feat of engineering, logistics and timing, all of the action — cheerleaders, carnival strongmen, sets and backdrops — happened on stage (at Takapuna’s Bruce Mason Centre) and was captured in the camera with nothing added in post.
One minute and 57 seconds of fast, furious and fully fledged rock n roll behavior - a video clip that beautifully represents The D4's mission statement. Frenetic editing, testosterone pumped performances and gritty lighting push the song forward at a frantic pace, while Alex Mench's subtle inclusions like a boot to the camera and askew framing place the viewer centre front of the mosh pit.
This classic video takes a band, then throws them in the back of a moving vehicle as they try to play their song without falling over. Greg Page, a music video veteran ('Verona', 'Stop the Music'), remembers that "the concept was enormous, but sadly unrealised. But what we ended up with was a piece of magic I've never quite been able to reproduce." He talks about making this and another D4 video in a single weekend, here.
“Bam bam bam, I wanna thank you Ma'am.” The D4 and The Datsuns led the Kiwi contribution to a turn of the century garage rock revival, winning nods from NME in the UK and praise for their energetic live gigs. This single from their first EP The D4 (1999) was released by Flying Nun. Directed by Andrew Moore, the video throws an FX kit of tricks (blurred focus, reverse negative, exploding lava cutaways) at the boys in order to capture the rock-out grunt of the song.