Company Touchdown Productions dominated Kiwi reality television in the early 2000s, thanks to a run of shows (Miss Popularity, The Chair, DIY Rescue). In 2004 they produced The Player, which featured a group of bachelors housed together in an apartment, exuberantly ‘playing’ the Auckland dating scene. Hosted by model Nicky Watson, the series was short-lived. Later Duncan Greive of website The Spinoff would proclaim that the show "remains one of the earthiest and most brilliantly base moments in New Zealand’s television history.”