Company Touchdown Productions dominated Kiwi reality television in the early 2000s, thanks to a run of shows (Miss Popularity, The Chair, DIY Rescue). In 2004 they produced The Player, which featured a group of bachelors housed together in an apartment, exuberantly ‘playing’ the Auckland dating scene. Hosted by model Nicky Watson, the series was short-lived. Later Duncan Greive of website The Spinoff would proclaim that the show "remains one of the earthiest and most brilliantly base moments in New Zealand’s television history.”
The concept for this 2004 reality series involved 10 bachelors trying to succeed on the Auckland dating scene, while overcoming specially set challenges. Hosted by model Nicky Watson, and produced by Touchdown supremo Julie Christie, this first episode sees Watson pick the 10 (from 15 who began) who will move into the bachelor pad. It introduces the lewd lines, lingerie and phallic fruit that saw The Spinoff’s Duncan Greive describe the show as "an affront to humanity – but man, was it ever fun to watch". Caution: the content from the ‘lads' mag’ era is PC free.