This documentary is a view into the crucible that forged Te Papa Tongarewa, the Museum of New Zealand, which opened in 1998. Fascinating fly-on-the-wall moments are captured as a new kind of national museum is conceived. This excerpt features a board meeting where Saatchi & Saatchi present branding options. As political, ideological, creative and commercial considerations collide, the frustrations of decision making by committee are palpable: the body language, tears, cautions, grumbles, and finally, smiles, as they settle on the contentious thumbprint logo.
I find it hard to see a bird there - I see a downhill skier with a big head.– Sir David Gascoigne comments on a branding option
The copyright for this title is held by Gaylene Preston Productions.
Music composed by Jonathan Besser.
Musicians Nanette Fortier, Anne Rodda, Nigel Gavin, Jonathan Besser