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This documentary is a view into the crucible that forged Te Papa Tongarewa, the Museum of New Zealand, which opened in 1998. Fascinating fly-on-the-wall moments are captured as a new kind of national museum is conceived. This excerpt features a board meeting where Saatchi & Saatchi present branding options. As political, ideological, creative and commercial considerations collide, the frustrations of decision making by committee are palpable: the body language, tears, cautions, grumbles, and finally, smiles, as they settle on the contentious thumbprint logo.
Getting to Our Place is a fascinating look into the birth of Te Papa that vividly captures the pressures and culture clashes attendent in designing a national museum in 90s New Zealand. Postmodern theory meets commercial pragmatism, and ...
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Television, 1982 (Full Length)
Another group of mad men discuss branding
2000 TV Guide Television Awards
Best Editing (Paul Sutorius)