South Pacific hip hop heavyweight, King Kapisi (aka Bill Urale) won the APRA Silver Scroll award for Songwriter of the Year for his single 'Reverse Resistance' in 1999 - the first Polynesian to do so. The Wellington-born PI rapper signed to Festival Mushroom Records in 2000 and released the critically acclaimed Savage Thoughts (b.Net Album of the Year), followed by 2003's 2nd Round Testament. Both showcased Kapisi's politically conscious lyrics and distinctive beats, reached gold status, and produced several notable promos (notably 'Sub-Cranium Feeling' directed by sister Sima Urale).