South Pacific hip hop heavyweight King Kapisi (aka Bill Urale) won the 1999 APRA Silver Scroll award for Songwriter of the Year with 'Reverse Resistance' — the first Polynesian to do so. The Wellington-born PI rapper signed to Festival Mushroom Records in 2000 and released the critically acclaimed Savage Thoughts, followed by 2003's 2nd Round Testament and 2005's Dominant Species. The albums showcase Kapisi's politically conscious lyrics and distinctive beats. His collaborators have included Che Fu, The Mint Chicks, and his partner Teremoana Rapley. In 2006 Kapisi formed his own record label, Quabax Wax.
A remixed version of a lighter song from hip-hopper King Kapisi’s third album Dominant Species, this down and dirty number gets a burlesque style treatment from director Sam Peacocke. Behind the Old West frontage of ‘King Kap’s Confectionary’ store (where the new flavour is coconut), a very dapper King Kapisi presides over a hallucinatory mix of candy, dancing girls, Donnie Darko-inspired rabbit suits — and a striking smoke effect, created from ink spreading on water. Lollipop was voted Best Hip Hop Video at the 2006 Juice TV Awards.
This energetic, good-natured clip takes hip hop to the farm, with King Kapisi donning a black singlet and making some dangerous moves both in the shearing shed, and with a lethal weapon constructed from a pair of jandals. The clip is loaded with cameos: aside from musical help from Che Fu, the first minute sees appearances by legendary All Blacks Michael Jones and Peter Fatialofa, while among the eel hunters are Oscar Kightley and Nathan Rarere. All this, and a bonus sequence where the crew attempt to freestyle on the theme of 'gidday'.
"Samoa mo Samoa!" — King Kapisi blends his Samoan roots with hip hop culture in this video shot on Samoa's ring roads. The hip hop music video standby of the drive-by gets revised Pasifika-style, and the fire poi, papase'ea sliding rocks, lavalava, coconuts, and colourful Apia buses make this clip staunchly fa'a Samoa.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 2004’s BFM, Mai Time, and Flying Fish awards and an NZ On Air 1000 Music Video Celebration nod.