"Samoa mo Samoa!" — King Kapisi blends his Samoan roots with hip hop culture in this video, which was shot over three days on Samoa's ring roads — two days really, because as director Joe Lonie recalls, the first day "was a write-off" (see the quotes tab). The hip hop music video standby of the drive-by gets revised Pasifika-style. The fire poi, papase'ea sliding rocks, lavalava, coconuts, and colourful Apia buses make this clip staunchly fa'a Samoa. As DJ Sir-Vere wrote of this video, "rarely have we seen an artist looking like they are having so much fun".
This was an adventure. We had three days in Samoa with Bill, DJ Raw, Duncan Cole, myself and boxes and boxes of heavy camera gear. On top of having no crew, we also had no script, just a couple of vague notions of Bill’s and my own. The first day was a write-off — nothing was usable. We didn’t have our bearings yet. Somehow we managed to pull this video out of our butts on the last two days. Looking at it now, I think if Bill wasn’t such a dynamic performer, we wouldn’t have had enough to put something decent together.– Director Joe Lonie