Globetrotting Kiwi Marc Swadel ran a label and promoted bands in the late 1980s, before he started filming musicians. Since then he has directed more than 100 music videos and worked with artists including Sonic Youth, Liam Finn, Nick Cave, and Die! Die! Die! In the UK he directed a late night music TV series and was cinematographer on documentary All Tomorrow’s Parties (where he was punched in the face by Iggy Pop during filming).
Joe Lonie began making music videos while playing bass for legendary band Supergroove. Since then his 60 plus music clips — four of them Tui award-winners — have included one-shot wonders Gather To The Chapel (for Liam Finn) and Blowin’ Dirt (for Goodshirt). On top of a busy commercials career, and a Cannes Gold Lion award, Lonie began adding drama to his CV in 2012, thanks to two short films set in a moving vehicle: foulmouthed, festival-hopping taxi tale Honk if You're Horny, and rock band short Shout at the Ground. He also directed South Auckland-set web series The Factory.