With more than 15,000 kilometres of coastline and nowhere in Aotearoa further than 130 kilometres from the sea, is it any wonder that recreational fishing is such a popular pastime here? More than a million Kiwis fish each year, not to mention the overseas visitors that come for that very reason....

This collection celebrates rugby in New Zealand as it has been seen onscreen: from classic bios and tour docos, to social history, dramas and protest. In the accompanying backgrounders, broadcaster Keith Quinn looks at the on air history of rugby in NZ; and playwright David Geary asks if rugby is a religion, and argues it is a good test of character.

One of the last films shot by longtime cameraman Bert Bridgman before his death, this 1958 promotional film follows an American tourist with a licence to fish in New Zealand, her “passport to pleasure”. Narrated by Pulitzer-Prize winning writer and conservationist Louis Bromfield, the film quotes liberally from English 'father of fishing' Izaak Walton, as the “gal from the States” is given fly fishing instruction. The life cycle of trout is shown, and the film — directed by onetime war correspondent Ron McIntyre — ends with a contest of wits between wily angler and trout. 

Florian Habicht returns to Northland (home surf and turf and Kaikohe Demolition territory) to chronicle the annual Red Snapper Classic fishing competition. The first prize is $50,000 but the participants chase the joy of the cast as much as the purse. The solitary figures on the epic sweep of Ninety Mile Beach provide striking images, while Habicht teases out their innermost thoughts and some fine homespun philosophy. A 50s era soundtrack is an apt match while the closing underwater sequences are a stunning counterpoint to the anglers' endeavours. 

This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

A rod and rally race is the angle for this 1969 light comedy. Legendary angler ‘Maggots’ McClure lures “glamour boy” lawyer and fishing novice Applejoy (Peter Vere-Jones) into a contest to catch three trophy fish in Russell, Taupō, and Waitaki. The old dunga versus Alvis ‘Speed 20’, north versus south duel transfixes the nation; snags, shags and scenic diversion ensue. Directed by noted UK documentary maker Derek Williams, the caper was made with NFU help and funded by energy company BP. It showed with Gregory Peck western The Stalking Mood in New Zealand theatres.

This National Film Unit promotional film begins at the Aratiatia rapids on the Waikato River and heads on up to Lake Taupō, where it chucks on the waders and casts into the waters of the volcanic crater lake, to extol the virtues of fishing for rainbow trout. The narration is firmly of its time: “Here’s one man’s idea of the complete angler: complete with radio and pretty girl. Maybe the fish won’t bite, but he’s planned a good day whatever line he uses.” Lake Taupō - Paradise for Fishermen was the NFU’s first production to be shot on 35mm colour film (specifically 35mm Ansco Colour).

Made by feature film pioneer Roger Mirams (Broken Barrier), this 1951 film promotes New Zealand outdoor recreation. Coming decades before bungy jumps and hobbits, this was an early effort to brand NZ as an adventure sport playground, taking in snow sports, deer-stalking, pig hunting, fishing and yachting. Regular filmgoers may have found Miram's footage familiar; most of it came from items he'd shot for Sydney-based company Movietone News. Some shots dated from as early as 1948, when he left the NFU to found company the Pacific Film Unit. 

A series of comical graphics introduce this 1966 National Film Unit diversion, in a style animator Terry Gilliam would soon make famous via British comedy shows Do Not Adjust Your Set and Monty Python's Flying Circus. The film itself follows a reporter (Michael Woolf) on a jaunt with an international 'veteran car rally' through Southern Lakes scenery, trying to make sense of it all. As he says, "there don’t seem to be any rules to this vintage motoring business". Directed by John King, the playful film features a dubbed soundtrack, complete with sheep baas and car horn sound effects.

This post-war film was made to showcase New Zealand to UK audiences. Directed by Michael Forlong, the NFU film is a booster’s catalogue of contemporary NZ life. The message is that NZ is a modern pastoral paradise: open for business but welfare aware. Nature is conquered via egalitarian effort; air and sea links overcome the tyranny of distance; and science informs primary industry. Māori are depicted assimilating into the Pākehā world. Sport, suburbia and scenic wonder are touted, and an NZSO performance shows that the soil can grow culture as well as clover.