Cows are a vital part of New Zealand's culture and economy. NZ On Screen's Cow Collection showcases the humble bovine — plus some memorabull bulls— from many angles. Included are documentaries, ridiculous inventions, and beloved adverts featuring cows that talk, dance and treat flies badly. Meanwhile in the backgrounder, journalist Baz Macdonald (documentary series Milk & Money) asks some testing questions about whether the image of the beloved family cow really provides the whole picture.