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Bungy Fishing - Instant Kiwi Attitude Commercial (Full Length) – 1989 Promotional

Bungy Fishing - Instant Kiwi Attitude

Commercial (Full Length) – 1989 Promotional

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This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

Man jumps off bridge, grabs fish.
– Director Lee Tamahori's description of the advert, quoted in 2009 book Reading Pakeha? Fiction and Identity in Aotearoa New Zealand, by Christina Stachurski