The concept for this 2005 Touchdown reality show involved sending a bevy of Kiwi beauties to outback Australia, so they can compete to become "the ultimate Kiwi chick" (and win a $100,000 prize). In this second episode the girls discover that the week’s immunity winner (the 'Boomerang Babe') will have to pick a trio of contestants, so the local townsfolk can vote which one to eliminate. The girls must help host Vadim Dale (reality romance show Outback Jack) brand a calf, where things get bloody; spend a night in the outback alone; and negotiate a hay bale challenge.

In these excerpts pulled from ten consecutive episodes of Miss Popularity, Outback Jack star Vadim Dale despatches ten long-haired, image-conscious young Kiwis to the Aussie outback town of Burra. There they compete to become "the ultimate Kiwi chick" by doing odd jobs, outdoor challenges, snake encounters, and bake-offs for the local market day. Contestants included film students, a firefighter, a future Playboy model, and flight attendant Jessie Gurunathan. Locals voted one contestant off each week. Gurunathan finally claimed the $100,000 prize on the hit Touchdown show.

Arriving for a photo shoot in the Australian outback, 10 beauty pageant contestants are rescued by cowboys and taken to small-town Burra, where they end up competing in a reality show to "find the ultimate Kiwi chick". With $100,000 at stake, they try a variety of challenges while attempting to show the locals they’re more than a pretty face. Locals vote to oust a contestant each week, from a group that includes warring future-WAGs Casey Green and model-singer-actress Jessie Gurunathan. Gurunathan ultimately won the crown. Touchdown's format sold to 15 territories.