Roving quiz show It’s in the Bag got its first screen incarnation in 1973, after Selwyn Toogood campaigned to bring his popular radio series to television. Competitors answered three questions before picking a bag, hoping it contained treasure. Several of Toogood's catchphrases won enduring fame, including "by hokey!” and ”what’ll it be customers, the money or the bag?”. His co-hosts included Heather Eggleton and Tineke Bouchier. After Toogood retired in 1986, John Hawkesby took over, then Nick Tansley. Māori Television relaunched the show in 2009 (also viewable on NZ On Screen).

It's in the Bag was a travelling television quiz show, fronted by Selwyn Toogood. Competitors were selected from the audience and had to answer three questions before they could select a bag and bargain for its contents. Toogood's catchphrases, such as, "by hokey!" and, "what'll it be customers, the money or the bag?", have become part of folklore. This episode from 1 June 1974 was telecast from Dunedin's Mayfair Theatre. A Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst the booby prizes. Heather Eggleton is the glam bag lady.

Made for the Forest Service by the National Film Unit this instructional film demonstrates essential firearms safety. Like later cautionary tales (eg. cult bush safety film Such a Stupid Way to Die) the film dramatises what can happen when things go wrong, before a hunter imparts "the five basic safety rules" (with obligatory ciggie hanging from lower lip). The rendering of the lesson might be hokey (compared to the explicit traffic safety ads of the '90s and '00s) but the message is deadly serious, as ongoing hunting tragedy headlines attest.  

A Friendly Career (or The Story of the Training and Life of the New Zealand School Dental Nurse) was a promotional film made by the National Film Unit for the Department of Health. The plot waltzes through the idyll of one doe-eyed careerist's sugar-coated journey to a respectable job in the 'murder house', caring for the teeth of the Dominion's children. Focusing on the hard work and 50s fun times of hostel life, with its friendships, matrons, tooth-pulling and en masse doing-of-the-hokey pokey, the end of this careerist road is pitched as one of great satisfaction.

A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feel as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams, the madcap romp features a bevy of 70s acting talent caught up in chaos, after outlaws start a free for all fight for a chest of Crunchie bars. A connection with Martin Scorsese’s editor allowed access to footage from old Westerns, while the immortal tune is by Murray Grindlay. Williams overspent his meagre budget, and a lawn mower given to him as a thank you ended up his fee.

Presented by broadcasting legend Selwyn Toogood, this panel show screened on weekday afternoons from 1976 to 1985. Toogood and four female panellists answered viewers' letters, and took on "every problem, be it incest, love or tatting", as panelist Liz Grant says in a poetry reading. This 1982 Christmas Day special drops the advice to concentrate on entertainment from a super team of 12 panelists, including regulars Shona McFarlane, Heather Eggleton, and Catherine Saunders. Johnny Frisbie attempts to teach Toogood a hula, and Toogood sings Yes! We Have No Bananas.