Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This collection, launched to honour 10 years of NZ Fashion Week, celebrates Kiwi fashion on screen. From TV showpieces (B&H, Corbans) to docos on designers; Gloss to archive gold, from Swannies to Split Enz, taniko to foot fetish ... take a stroll down the catwalk of our sartorial screen past. Beauties include ex-Miss Universe Lorraine Downes and a teenage Rachel Hunter.

This collection looks at some of New Zealand's most significant national tragedies. Spanning 150+ years, it tells stories of drama, caution, hope and recovery — from the 1863 wreck of the Orpheus at Manukau Heads, to Tarawera, the Wahine, Erebus, Pike River and Christchurch. In the backgrounder, Jock Phillips writes about the collection, and the "common sequence" to disaster.

This collection celebrates all things equine on New Zealand screens. Since the early days of the colony, horses have been everything from nation builders (Cobb & Co) to national heroes (Phar Lap, Charisma) to companions (Black Beauty) to heartland icons. Whether work horse, war horse, wild horse, or show pony, horses have become a key part of this (Kiwi) way of life.

This 1968 tourism promo follows two Aussie sheilas, Helen and Beverly, on a champagne-fuelled trip across the ditch. The tour kicks off with an obligatory sheep's 'baa', but offers some surprises alongside the scenic wonderland way, such as a detour to a Kaingaroa Forest mill and an Otago gold rush history lesson. Surprisingly trippy, Blow Up-inspired opening credits, some bold cutting and a jazzy score enliven the jaunt; a highlight is the lasses and hip local lads Monkee-ing around a Māori village and geothermal power station ... it's not PC, but it's definitely pop-tastic!

These clips offer up a selection of Kiwi news bloopers. First, Sacha McNeil presents a retrospective of unscripted moments from TV3’s first 25 years of news: newsreaders sneeze and laugh, and reporters face rogue weather, animals, dance routines, and lashings of champagne from Olympic champions. Then presenter Hilary Barry laughs at inappropriate moments on The Paul Henry Show: she starts an extended battle with the giggles while mentioning All Black Waisake Naholo’s broken leg (2015). In 2016 she succumbs to laughter over an emergency defecation situation.

Never mind Keeping Up with the Kardashians; in 2003 New Zealand reality TV had The Rippins. Denise (aka Peach) is the second wife for property developer Pat 'Spider' Rippin. This first episode follows the pair on a holiday to Port Douglas, Australia, accompanied by three of Denise’s four adult children. The fly-on-the-Sheraton-hotel-suite-wall camera captures the champagne, smoking, tanning, breast implants and false teeth over the passage of a New Year's Eve party. NZ Herald reviewer Fiona Rae described the show as "classic car-crash television".

This Kiwi neighbours at war ‘dramedy’ pitted the Rush family — newly arrived in Ponsonby —against the Shorts, who are long-time renters next door. Arthur Short (Patrick Wilson) is a Kiwi battler solo Dad, with two teenage daughters; Dimity Rush (Danielle Cormack) the right wing HR manager whose partner is an anaesthetist, with two teen sons. In this first episode, Dimity aspires to climb the property ladder by scheming to get the Shorts’ house as an investment doer-upper. The satire of gentrification screened on TV One on Friday nights. The cast includes Rose McIvor (iZombie). 

This edition of the 1976 adventure series documents a pioneering attempt to fly over Aoraki-Mount Cook by hot air balloon. RNZAF squadron leader Roly Parsons had made the first balloon crossing of Cook Strait the previous year. Director Pamela Meekings-Stewart captures his preparations to take on perilous winds and high altitudes. A first attempt with newbie co-pilot Rolf Dennler sets an altitude record, but crashes near Fox Glacier township, before Parsons pulls on his gold flight jacket for a final attempt at the challenge. Julian Dickon (Pukemanu) wrote the script.

Every Moment sees a hypothetical date taken to the extreme as a young would-be couple plan the life they might lead together. Aaron McGregor (Choice Night) plays the young hotel worker trying to mend — and win over — the broken heart of his workmate (Bree Peters — the murderous Dr Pania Stevens on Shortland Street). Based on a section of Thomas Sainsbury's play Hotel and shot in a single night in a working hotel, Every Moment was awarded the top prize at Tropfest 2015, and was also voted viewers' favourite. Peters won for best actress.