Collection

Pioneering Women

Curated by NZ On Screen team

This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.

Not Given Lightly

For Our Women, Music Video, 2012

After being diagnosed with breast cancer, TV presenter Helena McAlpine enlisted a chorus of NZ's most recognisable music voices to cover Chris Knox’s classic love song. McAlpine was determined that mothers, daughters, wives and friends get the message that the “best form of defence against breast cancer is to catch it early”. Directed by Toa Fraser, the video for the NZ Breast Cancer Foundation awareness campaign shows a run of well-known Kiwis holding pictures of women they love, in front of a backdrop of Derek Henderson photos. McAlpine died on 23 September 2015.

Dear John - BASF

Commercial, 1981 (Full Length)

This classic ad was made on a shoestring budget: milk bottle silver caps stood in for soldier’s dog tags and a Wellington quarry apes a Korean War-zone of the evergreen MASH TV series (from the naming of “O’Reilly” at the top of the mail call through to the 1953 country and western tearjerker used in the soundtrack, sung by Jacqui Fitzgerald and adapted by Murray Grindlay). The anachronism of cassette tapes in Korea proved a charming twist on the traditional ‘Dear John’ letter; and the ad was later voted Best Australasian commercial of the 80s.

Great Crunchie Train Robbery - Cadbury Crunchie

Commercial, 1975 (Full Length)

A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feel as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams, the madcap romp features a bevy of 70s acting talent caught up in chaos, after outlaws start a free for all fight for a chest of Crunchie bars. A connection with Martin Scorsese’s editor allowed access to footage from old Westerns, while the immortal tune is by Murray Grindlay. Williams overspent his meagre budget, and a lawn mower given to him as a thank you ended up his fee.

Loading Docs 2017 - Asian Men Talk About Sex

Web, 2017 (Full Length)

Talking to your father about his sex life is possibly the most awkward conversation anyone could have. Director Chye-Ling Huang took on this eye-opening task while interviewing eight Asian men about sex, for this Loading Doc short documentary. Huang aims to challenge negative stereotypes of Asian males. Comedian/writer James Roque explains: "All the stereotypes that I encounter as an Asian guy are things like that I’m sexually or romantically inept, or that I’m like a nerd." Actor Yosan An, future star of Niki Caro's live action version of Mulan, is among those featured.

Dancing Cossacks - 1975 National Party

Commercial, 1975 (Full Length)

One of the most controversial political adverts to emerge from New Zealand, this 1975 spot only played twice on local television, but helped bring National a landslide win. National leader Rob Muldoon’s chief target was the Labour Government’s superannuation scheme, which the ad notoriously associated with communism, via a troupe of dancing Cossacks. Created by ad agency Colenso, the concept was animated by company Hanna-Barbera in Australia. After being elected, Muldoon brought in a replacement superannuation scheme.

What Really Happened - Waitangi

Television, 2011 (Full Length)

This docudrama follows an imaginary news reporter who travels back in time to cover the days leading up to the Treaty of Waitangi’s signing on 6 February 1840. Dropping the usual solemnity surrounding Aotearoa’s founding document, it uses humour and asides to camera to evoke the chaos and motives behind the treaty. Written by Gavin Strawhan, with input from novelist Witi Ihimaera, What Really Happened screened on TVNZ for Waitangi Day 2011. Its nominations at the Aotearoa TV Awards included Best Drama, director (Peter Burger) and actor Jarod Rawiri (who played Hōne Heke). 

Hugo and Holly - Kentucky Fried Chicken

Commercial, 1975 (Full Length)

Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken ad is still beloved by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner" (though not so you'd notice). Song, lyrics and imagery work as one: the car, the animals and the KFC store all move in time with the music, sending a 'we're all in this together' message that is as hypnotic as it is logic-defying. The promo was animated by Australia's Zap Productions. Wayne Myers' song 'Hugo' was released there as a single.  

Don’t Get Caught - Cadbury Creme Egg

Commercial, 1985 (Full Length)

In this 1985 Colenso commercial, a Creme Egg is a guilty pleasure behind raised desk lids for two school kids. Courtesy of some smooth copywriting, the narrator lets on that the cherubic girl and devious boy are doomed by the “smooth shell of Cadbury dairy milk chocolate and the irresistible creamy flowing yolk that will ultimately give them away!” The Murray Grindlay composed chorus “don’t get caught" (with egg on your face) entered Kiwi pop culture. Variations of the commercial ran until 1996; in 2016 stuntwoman Zoe Bell later shared her fondness for the product on Instagram. 

Interview

David Harry Baldock: PMs, Russian subs, and psychics…

Interview and editing – Ian Pryor. Camera – Jess Charlton.

David Harry Baldock’s long TV career includes submarines, sea rescues, ailing prime ministers and psychics. The onetime editor began making his mark as a director and producer on current affairs and a run of documentaries. In 1988 he left state television to launch production company Ninox, whose prolific output would grow to include Sensing Murder, Mitre 10 Dream Home, award-winner Pacific Rescue and ambitious documentary series Our People Our Century.