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Not Given Lightly For Our Women, Music Video – 2012

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After being diagnosed with breast cancer, TV presenter Helena McAlpine enlisted a chorus of NZ's most recognisable music voices to cover Chris Knox’s classic love song. McAlpine was determined that mothers, daughters, wives and friends get the message that the “best form of defence against breast cancer is to catch it early”. Directed by Toa Fraser, the video for the NZ Breast Cancer Foundation awareness campaign shows a run of well-known Kiwis holding pictures of women they love, in front of a backdrop of Derek Henderson photos. McAlpine died on 23 September 2015.

Before I die, I want to get a message to every woman in the country that they need to look after themselves and their friends and family.
– Helena McAlpine