A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feel as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams, the madcap romp features a bevy of 70s acting talent caught up in chaos, after outlaws start a free for all fight for a chest of Crunchie bars. A connection with Martin Scorsese’s editor allowed access to footage from old Westerns, while the immortal tune is by Murray Grindlay. Williams overspent his meagre budget, and a lawn mower given to him as a thank you ended up his fee.
"Have a Crunchie, hokey pokey bar. Crazy Crunchie, hokey pokey bar."– From the ad's song
Tony Williams Productions