Fresh from embarrassing the principal (Miranda Harcourt) on national television in season one of web series Lucy Lewis Can't Lose, Lucy Lewis (Thomasin McKenzie) discovers the school has gone Instagram crazy in series two. With her peers hooked on finding out who is labelled best and worst dressed, the fashion apathetic Lucy takes it upon herself to rid the school of this new cyberbullying…with some unintended results. When the whole school turns on her, Lucy's mates Ruby (Celia MacDonald) and Dave (Rāhiri Wharerau) help with a grand plan to set things right.

Lucy Lewis (Thomasin McKenzie) just can’t lose — which is a real problem, since she's determined not to be elected school representative. But with principal Ms Palmer (played by McKenzie’s real life mum Miranda Harcourt) determined to ruin student life at the school, Lucy's position becomes a way to keep Ms Palmer's power in check. The second season of this web series sees the school overrun by Instagram, and the cyberbullying that can come with it. McKenzie later co-starred in American feature Leave No Trace. Director Paul Yates would help launch Wellington Paranormal.

In this 1985 Colenso commercial, a Creme Egg is a guilty pleasure behind raised desk lids for two school kids. Courtesy of some smooth copywriting, the narrator lets on that the cherubic girl and devious boy are doomed by the “smooth shell of Cadbury dairy milk chocolate and the irresistible creamy flowing yolk that will ultimately give them away!” The Murray Grindlay composed chorus “don’t get caught" (with egg on your face) entered Kiwi pop culture. Variations of the commercial ran until 1996; in 2016 stuntwoman Zoe Bell later shared her fondness for the product on Instagram.