Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
From the icons (Sky Tower, Otara Market, Rangitoto, The Bridge), celebs, clans and stereotypes (Jafas), to the streets (Queen St, K Road), and Super City suburbs (Ferndale, Mt Raskill, Morningside), this collection celebrates Auckland onscreen. Reel through the moods and the multicultural, metro, muggy charms of New Zealand’s largest city. In this backgrounder, No. 2 director Toa Fraser writes about Auckland as a place of myth, diversity and broken jaws.
Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken ad is still beloved by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner" (though not so you'd notice). Song, lyrics and imagery work as one: the car, the animals and the KFC store all move in time with the music, sending a 'we're all in this together' message that is as hypnotic as it is logic-defying. The promo was animated by Australia's Zap Productions. Wayne Myers' song 'Hugo' was released there as a single.
The final episode of this long-running TVNZ show for Māori youth comes from a BBQ party atop Auckland's TVNZ HQ. When I AM TV began in 2008 it was all about Bebo. Five years later it’s about Bieber (the singer #tautokos the show), Skux and Twitter, and the hashtag #KeepingItReo. Hosts Kimo Houltham and Chey Milne review the year’s highlights: from Koroneihana to a boil up with Katchafire; from dance crews to hunting for Jeff da Māori, with Liam Messam and The Waikato Chiefs; from a Samoan holiday (with co-presenter Taupunakohe Tocker), to defining mana in 2012.
Described by co-creator Jamaine Ross as a sketch show "told from a brown perspective", this Māori Television series pokes the taiaha into life in Aotearoa. Hosted by improv trio Frickin Dangerous Bro – Ross (Māori), Pax Assadi (Persian) and James Roque (Filipino) – the show adds a multicultural 21st Century update to the skit traditions of Billy T James and Pete and Pio. This first episode mines comedy from white people, brown mums, hangi, sports reporting, subtitles, service station staff, and sat nav. NZ Herald’s Gracie Taylor called it "smart, funny, relevant and insanely relatable".
Actor and law student Georgia Rippin mined her own experience to create this web series, a tragicomic portrait of a young woman at Auckland University. Rippen plays Audrey, whose misadventures span exam stress, boyfriend angst, anxiety, and sexism in the legal world. In 2017 The NZ Herald rated Dislawderly among the best new local web series; Karl Puschmann praised the amount of satire squeezed into the short running time, saying that each of season one's seven episodes "features a couple of genuine lols and offers a new spin on the classic style of cringe comedy."
This reality show provides an eco-twist to the home DIY genre by giving households a green makeover. At each episode's end presenter Francesca Price gifts the house in cash what their earth-friendly conversion has cut from their bills. This household from the show’s first season is an Auckland flat of material girls; their power-hungry cosmetics and takeaways lifestyle gets audited by Price and builder Tristan Glendinning. Created by producer Carthew Neal, the WA$TED! format sold successfully overseas, and a US version screened for three seasons on Planet Green.
Chef Cameron Petley was a fan favourite on the 2011 season of MasterChef New Zealand. In 2015 the Putaruru outdoorsman got his own Māori TV cooking show. The 20-part series saw down-home Cam (Tūhoe, Ngāti Ranginui) touring local markets and dining with whānau, providing tips for tasty kai. In this first episode he visits Avondale Markets with Dead Lands actor Lawrence Makoare, and heads home to shuck mussels, talk fusion food (mussel donuts!), and cook Makoare’s KFC (“kai for cuzzies”) fritters; in return he throws together a duck and watercress salad.