Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
Big hair, big shoulder pads and big earrings feature in this video celebrating Three’s 30th birthday. On 26 November 1989, TV3 — the first privately owned TV channel in New Zealand — transmitted from its Auckland studios for the first time. The promo opens with fresh-faced news reporters/presenters hamming it up for the camera, including Joanna Paul, Eric Young and Genevieve Westcott. The rest of the clip celebrates Three's successes (Outrageous Fortune, bro’Town, 7 Days) and takes a light-hearted look at its failings, revisiting times it went into receivership.
As a downtown Auckland street performer — Mesmer — makes a special connection with a cafe customer, it transpires that she can move punters in mysterious ways. Her alien perspective is distinctively conveyed: Mesmer's metallic outfit shimmers in silver, blue and gold, and she sounds like a robotic tui as she shifts and whirs and works the crowd. The first film from Morag Brownlie, Mes Mer was invited to international festivals. Among the spellbound locals, watch out for future-NZ’s Next Top Model judge Colin Mathura-Jeffree, next to Bjork (!).
After studies in radio broadcasting and English literature — and a stint as a radio DJ — Andrew Szusterman went on his OE, and ended up as Music Director of the UK branch of MTV. Back in New Zealand, he helped launch youth music channel C4, and rose up the MediaWorks ranks to become the group’s Chief Content Officer, curating content across television, radio and digital.
Kiwi-born Charlotte Dawson began her TV career after a decade modelling in Europe and the US. In Australia she worked as a fashion correspondent across networks. During five years back in NZ, Dawson presented for chat show How's Life, travel series Getaway, and appeared in adoption doco Charlotte's Webb. She returned to Sydney as a judge on Australia's Next Top Model. Dawson died on 22 February 2014, aged 47.
Trained at Ilam School of Fine Arts, John McDonald cut his teeth directing at TVNZ in the 80s before producing sport for Sky TV. An OE producing at MTV Asia was followed by roles for Screentime. Since joining Mediaworks (TV3) in 2000, he has led an award-winning run of live coverage (Fight for Life, Rugby World Cup, the NZ Music Awards) and comedy. He is Head of In-House Production at Mediaworks.
Ray Waru has been a prolific television producer and director since the 1970s, specialising in Māori, heritage and historical programming. He established the first Māori production unit and has been involved in a range of ground-breaking, award-winning shows, while operating his own media company for over 20 years. In 2006 Waru was made a Member of the NZ Order of Merit for services to broadcasting.
Jude Dobson became a familiar television presence in the 1990s presenting a run of lifestyle shows, and then her own five night a week series. After beginning on quiz show Sale of the Century, she went on to helm almost 1000 episodes of 5.30 with Jude and its follow-up. In 2002 she set up production company Homegrown Television to make documentaries and educational films exploring parenting and family.
Since the 1970s John Barnett has brought a host of uniquely Kiwi stories to local and international screens, from Fred Dagg and Footrot Flats, to Whale Rider, Sione's Wedding and Outrageous Fortune. As boss of production company South Pacific Pictures for 24 years, he was a driving force behind some of our landmark television dramas and feature films.
Allan Martin, OBE, worked as a television executive on both sides of the Tasman, but had his roots in programme making. He began making TV in England in the early 60s. Returning home, he developed influential programmes for the NZBC in Compass and Town and Around. Headhunted by the ABC in Australia, he returned to NZ in 1975 to set up the new second channel, and later became Director-General of TVNZ.