Made by the NFU for the NZ Water Safety Council this film enlists shock to provoke punters to consider water safety. On a summer’s day a fisherman, surfer and boatie all reckon it's “a great day for it”. But thoughtlessness results in tragedy. Directed by Hugh Macdonald (This is New Zealand), the disjunct between the jaunty song on the soundtrack and sunken bodies onscreen anticipates the graphic horror of the late 90s/early 00s road safety ads (sharing kinship with 1971 bush safety PSA Such a Stupid Way to Die). Grant Tilly cameos as a radio DJ.

Directed by Annie Goldson (Brother Number One), this 1995 TV documentary explores the story of Cecil Holmes, who won Cold War notoriety in 1948 when he was smeared as a communist agent, while working as a director for the National Film Unit. This excerpt — the opening 10 minutes — revisits the infamous snatching of Holmes' satchel outside Parliament, his Palmerston North upbringing, war service, and the founding of the Government's National Film Unit. There are excerpts from a 1980 interview where Holmes describes his inspirations (including UK film Night Mail).

Four-part series Standing in the Sunshine charted the journey of Kiwi women over a century from September 1893, when New Zealand became the first country to grant women the right to vote in parliamentary elections. This third episode, directed by Melanie Rodriga, looks at women over a century of work — plus education, equal pay, family, art, and Māori life. Interviews are mixed with archive material – including a mid-80s 'girls can do anything' promotion – and reenactments of quotes by Kiwi feminist pioneers. Writer Sandra Coney also authored a tie-in book for the series.

Galaxies away from images of tar-addled lungs on cigarette packets, this film offers an unusual public health message about smoking. Set to rhyming couplets, the plasticine hero tries out to see if he has the right stuff to fly a rocket to Venus. There he battles the demon Nicotine, and (long before Avatar’) convinces Venusians to destroy their tobacco trees. Shot in 35mm by pioneering animator Fred O’Neill, Space Flight was made for theatrical release. For reasons unknown the Health Department, who commissioned it, didn't want the film to go on general release.

A salient public safety segment in this edition of the National Film Unit’s long-running magazine series looks at 'prudence at home', and the ways that stoves, jugs and fires can be dangerous to children. Other segments include a visit to a Gisborne health camp where youngsters are finishing their seven week course of dietary and exercise lessons. And a jaunt to Canterbury’s frozen Lake Ida for skating, pies, and ice hockey concludes that ‘winter can be fun’. A car-drawn toboggan looks it — though the ice rescue demonstration will not convince all viewers.

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

Using spectral tactics to generate road safety awareness this film carries on from where The Elysian Bus left off, emphasising that the loss of the 300 Kiwis who are likely to die on the roads in the coming year will be more than statistical. A Christmas Carol-style future projection shows gifts being handed out from under the tree, but Mary is not there to receive hers as she was on "the list of names". Actual crash footage drives home the grim message with more solemnity than Ghost Chips. One of the names under the reaper's skeletal finger is spookily 'Peter Jackson'.

Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.

This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.

With his impassioned enthusiasm and trademark beard, English naturalist David Bellamy made this well known 1989 community service message for the Department of Conservation. “It’s a nasty, horrible plant and it’s smothering and killing New Zealand’s native bush, and that is a catastrophe ... a trim is not enough — we’ve got to destroy it in every way we can — old man’s beard must go!”. Bellamy is a long-term advocate for the conservation of NZ’s natural heritage, presenting the Moa’s Ark series, as well as famously promoting Woolmark carpet.